PROJECT ON PROMOTIONAL APPROACHES TO INCREASE STUDENT NUMBER AT M.SC Assignment

PROJECT ON PROMOTIONAL APPROACHES TO INCREASE STUDENT NUMBER AT M.SC. LEVEL - Assignment Example The project is to analyze a promotional approach like Twitter, Faculty website, Faculty YouTube, Facebook and others. Table of Contents Executive summary 2 This is a report project that involves project selection procedure for M.Sc. course enrolment for more students in London South Bank University, UK. The process entails project management structure analysis, business case analysis project and individual plans analysis and individual reflections. Marketing on different platform influences decision on potential students to consider joining the faculty. The project is to analyze a promotional approach like Twitter, Faculty website, Faculty YouTube, Facebook and others. ... This is why it is necessary for London South Bank University to use promotional approaches that are innovative to increase the number of students in M.Sc. Level. To undertake the project tasks it is essential to analyze the component of project management. In this section, project management Project Management Structure To manage the resources effectively, it is necessary to devise management structure that would control project process effectively. A project organization is a structure that enables the management and execution of project tasks. Its main purpose is to generate an environment that improves communications among the team members with a smallest level of disruptions, conflict and overlaps (Moore 2007). One of the significant decisions of project organization is the outline of managerial structure that will be applied for the project. This is a project that involves a team of consultants each individually selecting and working on a promotional technique such as Facebook, Twitter, Faculty website, Faculty YouTube and others. It is necessary to outline project details so as to assist in management process. Project Name: Project on promotional approaches to increase student number at M.Sc. level in London South Bank University, UK. Project Time Frame: 14 days Project Details: Selection of social promotional platform suitable for the college marketing strategy. Project’s purpose: Plan, devise and prepare promotional material for student enrolment in M.Sc. level in London South Bank University, UK. Approximated cost ?10,000 (ten thousand) To facilitate the project activities the following management structure is essential. Fig. Example of project management structure (See elaborate one in Appendix A) The project concerns marketing promotion